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A1
out of home     back to clients
Appetites appeal layered over smart positioning with a dash of spicy creative.
How we moved the needle

A1 Sauce was feeling the heat from a number of “wannabe” competitors who were nibbling away at their market share. To counteract the challenge, L&H compiled a book filled with A1 Sauce grilling recipes, as well as FSIs that generated impressive redemption numbers. It must be true that the quickest way to a man’s heart is through his stomach.

Fleischmann’s. How do you compete with the dozens of new brands that are fighting for a place at America’s tables? L&H promoted the healthy taste of Fleischmann’s Olive Oil with sea salt utilizing an FSI inserted into major newspapers across the country. And, just like our headline “Good news spreads fast.” the word spread fast to consumers.

Ortega Salsa. If Ortega packed any more natural ingredients into their Green Chile Salsa, they’d have to get a bigger jar. Consumers got the message and the jars started flying off the shelves.


 

 

 

 

 

 

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Bed Bath & Beyond

We put our extensive video expertise to work for this retail giant,
successfully creating videos for National Coffee Day and USA Pan.
How we moved the needle

National Coffee Day
For Bed Bath & Beyond, L&H created a short but highly-impactful video to commemorate National Coffee Day and market the popular Keurig coffee brewing systems. The 15-second stop-motion video not only shows that “We Love Coffee”, but also demonstrates how the Keurig brewing system gives you everything you want, one delicious cup at a time.

USA Pan
Additionally for Bed Bath & Beyond, Linett & Harrison created a 60-second informative video for USA Pan, a leading manufacturer of high-quality bakeware. The video features USA Pan’s Director of Retail, who credits Bed Bath & Beyond for helping their business grow by effectively positioning their products and successfully promoting them through advertising.

Both videos were very well received by Bed Bath & Beyond. In fact, their team visited our facility and complimented our capabilities to create, produce and edit high volumes of video.
 

 

 

 

 

 

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collateral       back to clients
Everyone knows the first rule of real estate is location, location, location.
The second rule? Hire L&H.
How we moved the needle

CB Richard Ellis, a commercial real estate broker, had a large block of space to sublet in a number of AT&T buildings. Unfortunately, the prevailing perception was the buildings had seen better days. Truth be told, AT&T had recently completed multimillion dollar renovations on the space, but not enough prospects knew about it. So how do you spread the word?

The L&H solution was to compare the improvements to renovations done on international landmarks like the Statue of Liberty, the Louvre and the Sistine Chapel. Utilizing stunning photography of the landmarks along with striking architectural photography, we created a campaign of ads, direct mail and impactful brochures. Shortly after the campaign hit, demand for the space went through the roof.


 

 

 

 

 

 

Chilton 2

chilton hospital

out of home     digital     back to clients
The success of our Pediatric ER campaign was no accident. Take a look.
How we moved the needle

Linett & Harrison developed a number of hard-hitting campaigns for Chilton, a local community hospital in New Jersey. These included campaigns for diabetes, stroke, heart, the ER and more.

To promote Chilton’s new Pediatric Emergency Department and their promise of seeing a doctor in just 20 minutes, we got the word out on bus wraps, bus kings, outdoor, radio and print.

For the hospital’s Total Joint Center, we launched a memorable campaign called: OUCH! In addition to print and outdoor, we took an unconventional route and used floor graphics in local malls to get our message across. Both campaigns were big successes and dramatically increased brand awareness and patient traffic in the hospital.


 

 

 

 

 

 

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JFK

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      radio       out of home       back to clients
Our creative work has helped JFK Medical Center compete with some of NJ’s largest healthcare facilities.
How we moved the needle

We wanted to get the word out that JFK Medical Center is no ordinary community hospital and is positioned to compete with “the big boys”. While it has become a center of clinical excellence and boasts two world-class institutes – The Neuroscience Institute and the Johnson Rehabilitation Institute - JFK remains dedicated to maintaining that hometown feel and strong ties to the communities it serves.

Linett & Harrison has developed campaigns for several of JFK’s key service lines including Pediatrics, Maternity, the Breast Center, Stroke and Neurovascular Center, Sleep Disorders Lab, Audiology, and Weight Loss Surgery.

Our work has included full creative development of print ads, out-of-home, radio, in-hospital posters, digital banners, various collateral materials including annual reports and brochures, and a complete redesign of the Neuroscience Institute’s website. The campaigns have been highly successful and impactful in making a real connection with JFK’s audience, and have delivered solid results by building awareness and increasing patient traffic.


 

 

 

 

 

 

 

 

 

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College of Saint Elizabeth’s

We breathed a new spirit of transformation into College of Saint Elizabeth’s
marketing. Take a look.
How we moved the needle

There's no shortage of colleges and universities competing for the hearts, minds and wallets of college students these days. With more than 20 years of experience in higher education marketing, Linett & Harrison knows the intricacies of what motivates students...and what can turn them off.

In our most recent campaign for College of Saint Elizabeth, we conducted extensive research that uncovered a powerful positioning: "Learn Today, Lead Tomorrow."

So L&H went to work and created a testimonial campaign that featured students telling their stories about what a Catholic education meant to them. The integrated branding campaign consisted of print, out-of-home, radio, online and videos. By driving home our theme line, we captured CSE's mission to give students the confidence and the tools they need to become the leaders of tomorrow. The campaign has gone a long way in filling the classroom seats for both traditional and adult undergraduate and graduate programs.


 

 

 

 

 

 

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hilton

print       back to clients
Classic and sophisticated: the hotel and the advertising that branded it.
How we moved the needle

The Hilton at Pearl River actually looks nothing like a traditional hotel—but a charming Swiss chateau. Nestled in a beautiful, tranquil setting literally in the middle of the woods, it is just minutes from Manhattan.

So how do you get the word out to consumers, business executives, and meeting coordinators about
this hidden gem?

At Linett & Harrison, we started with a unique positioning line: “The chateau in the country near the city.” Then we created a campaign that consisted of print ads, direct mail, and out-of-home.

Every communications piece we created highlighted the unique setting, with its long list of fantastic amenities and its amazing proximity to New York City. The campaign not only filled up guest rooms, ballrooms and meeting rooms, but made the nearby golf course a very busy place.


 

 

 

 

 

 

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Newark Charter School Fund
outdoor       back to clients
We designed our campaign for Newark Charter School Fund to be an over-achiever.
How we moved the needle

The Newark Public School system has always been a hotbed of political activity, swirling rumors and mistruths, especially when it comes to charter schools. The Newark Charter School Fund came to Linett & Harrison to launch an extremely time-sensitive campaign to "debunk" the myth that charter schools were private and not public schools. In fact, nothing could be further from the truth and we had to get the message out that charter schools were open to everyone.

Literally within weeks, Linett & Harrison created a campaign that consisted of the branding platform, "Teaching Our Kids to Reach Higher." TV, billboards, buses, print, even window signs hung in the local bodegas of Newark, all timed around a critical school board election. The campaign greatly increased awareness of Newark Charter Schools and the superior "open to everyone" education they offer.


 

 

 

 

 

 

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Provident

out of home      social media      back to clients
Every L&H ad makes a human connection. See how we did it for Provident.
How we moved the needle

Provident Bank is one of New Jersey’s oldest and largest banks, celebrating their 175th anniversary in 2014. In just a single year, Linett & Harrison launched a 360º integrated branding campaign that consisted of virtually every communications tool: print, collateral, TV, radio, PR, out-of-home, event marketing, videos, digital banners, and more.

Utilizing the branding platform of “Provident Bank. Commitment You Can Count On,” our work has not only been impactful, it has delivered solid results. Soon after launching our business and retail campaigns, Provident saw a major spike in business and personal loans, and extended the original media flights to capitalize on the strong customer demand.


 

 

 

 

 

 

Provident 2

Provident

out of home      social media      back to clients
How we moved the needle

Provident Bank is one of New Jersey’s oldest and largest banks, celebrating their 175th anniversary in 2014. In just a single year, Linett & Harrison launched a 360º integrated branding campaign that consisted of virtually every communications tool: print, collateral, TV, radio, PR, out-of-home, event marketing, videos, digital banners, and more.

Utilizing the branding platform of “Provident Bank. Commitment You Can Count On,” our work has not only been impactful, it has delivered solid results. Soon after launching our business and retail campaigns, Provident saw a major spike in business and personal loans, and extended the original media flights to capitalize on the strong customer demand.


 

 

 

 

 

 

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Ross University School of Veterinary Medicine

collateral       back to clients
Ross University School of Veterinary Medicine was one of our pet projects.
How we moved the needle

Ross University School of Veterinary Medicine and School of Medicine are based in the Caribbean, and offer a top education. Unfortunately, the image that comes to mind for many prospective students for an “off-shore” med or vet school located in a tropical paradise, is one long party at the beach.

To counteract this misconception and to increase enrollment, Ross University hired L&H. We immediately conducted market research that helped us get a feel for the prospective students as well as their key influencers at colleges and universities across the country. Our team created a campaign that promoted seminars throughout the US, Canada and Puerto Rico. We utilized print, radio, personalized direct mail, posters on campuses across the country and in Canada, view books, and more.

The result? Working as a team with Ross, we helped them meet or exceed strategic goals consistently for both schools. Our two campaigns were so successful, we were assigned the American University of the Caribbean as well.


 

 

 

 

 

 

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SEIKO Optical

print       back to clients
Translating research into a clear benefit gave SEIKO Optical the edge.
How we moved the needle

This campaign was a real challenge for L&H. SEIKO Optical manufactures high-quality optical lenses, but had a very complicated story to tell.

We had to comb through a mountain of data to come up with unique selling points for each lens, and then streamline and simplify each message to our audience.

As you can see, we accomplished our task.


 

 

 

 

 

 

Skimplus 2

out of home       digital       social media       back to clients
The L&H agency team pours it on for Skim Plus, year after year.
How we moved the needle

Since 2005, Linett & Harrison has been a marketing partner to Skim Plus in every sense of the word. Over the years, we have supplied strategic insight that guides the planning and execution phases of the entire communications plan.

We have recommended and implemented a number of market research studies which provided the critical information needed to launch new products, line extensions and help to develop new market opportunities. We also have run campaigns that include radio, print, direct mail, health club posters, FSIs, shopper marketing, public relations, event marketing, (like our sponsorship of Susan G. Komen Race For The Cure) and more.

Recently, two videos we created and placed on the Skim Plus web site, not only generated tremendous click throughs, but were viewed from start to finish by over 50% of the consumers! That’s an astonishing rate of effectiveness!